The 55th edition of Cosmoprof Bologna 2024 saw a remarkable turnout, representing a pivotal moment for Pettenon Cosmetics in showcasing its commitment to innovation and sustainability in the professional haircare sector.
The stand stood out for its elegance and uniqueness, embodying the new concept of "Beauty Beyond Beauty", a vision that sees beauty as a holistic experience, engaging mind, body, and spirit, and reflecting the core values of the company.
The large turnout at the stand provided an opportunity to strengthen and expand our network, creating new possibilities for collaboration that support our ongoing growth in the industry. Equally notable was the participation at the stand of our mass-market brand, Alama Professional, where visitors engaged in captivating and immersive initiatives.
Cosmoprof Bologna was an important moment to create value, reinforce our customer focus, and share our commitment to continuous research for excellence, quality, and beauty.
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