80 years of Made in Italy excellence in imagining, designing and bringing stories and products to life. | pettenon

80 years of Made in Italy excellence in imagining, designing and bringing stories and products to life.

Shaping your next ideas

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Production

Cutting-edge products crafted in manufacturing sites of international excellence.

Technical products designed to serve hair professionals in transforming and enhancing hair:

Permanent Hair Color
Demipermanent Hair Color
Fast Hair Color
Toners and Repigmenting Treatments
Bleaching Products
Oxidizing Emulsions
Waving Perm
Hair Straightener.

Treatments and rituals for scalp and hair care, designed to empower beauty and health:

Pre-shampoo
Shampoo
Conditioner
Mask
Specific lotions in spray, gel, cream, or oil texture.

Products to complete the look and unleash creativity:

Hair spray and mousse
Gel, cream and spray for hold or modelling
Gloss
Heat protector.

Professional formulas for skin well-being:

Face Treatments
Body Treatments.

Work with us

Consulting

All our support to bring successful stories to life.

Every new product is a project. We coordinate each phase with care and precision, allowing the client to feel confident, because we’re the ones keeping everything on track and guiding the way to the goal.

We provide a dedicated technical expert to convey the value and usage techniques of our products, delivering targeted training and supporting the product throughout its launch.

We shape the product’s identity from the very first glance. Our designer builds its image, from concept to final artwork.

In a constantly evolving regulatory landscape, having a trusted expert is key to moving forward with confidence. We manage product compliance from launch through its commercial lifecycle:

Artwork review
Safety assessment documentation
CPNP portal registration
PIF releasing
Documentation for international export
Cosmetovigilance.

Work with us

Shape your next ideasClick below to contact us and share your beauty vision. A Sales Account will listen to your needs and guide you throughout the entire journey, starting with a customized quote for both Products and Consulting services.

News

Pettenon Cosmetics at Cosmoprof Worldwide Bologna 2026

Pettenon Cosmetics at Cosmoprof Worldwide Bologna 2026From March 26 to 29, 2026, Pettenon Cosmetics will be a key exhibitor at Cosmoprof Worldwide Bologna, the international benchmark event for the cosmetics industry and professional beauty.

Pettenon Cosmetics achieves Gender Equality certification

Pettenon Cosmetics achieves Gender Equality certificationPettenon Cosmetics S.p.A. Società Benefit, a leading company in the professional hair cosmetics sector, has successfully completed the Gender Equality certification process in accordance with the UNI/PdR 125:2022 standard.

Pettenon Cosmetics at Cosmoprof North America Miami 2026

Pettenon Cosmetics at Cosmoprof North America Miami 2026From January 27 to 29, 2026, Pettenon Cosmetics will take part in the third edition of Cosmoprof North America Miami, participating in one of the most important events dedicated to the beauty industry and its entire supply chain.

Pettenon Cosmetics STUDIO at MARCA Fair in Bologna

Pettenon Cosmetics STUDIO at MARCA Fair in BolognaFrom January 14 to 16, 2026, Pettenon Cosmetics STUDIO, our private label service, will take part in the 22nd edition of MARCA Fair at BolognaFiere & ADM 2026.

Pettenon Cosmetics STUDIO at the Cosmoprof India Mumbai 2025

Pettenon Cosmetics STUDIO at the Cosmoprof India Mumbai 2025From December 4 to 6, 2025, Pettenon Cosmetics STUDIO, our private label service, will be present at Cosmoprof India Mumbai.

Pettenon Cosmetics Wins the 2025 Deloitte Private “Best Managed Companies” Award

Pettenon Cosmetics Wins the 2025 Deloitte Private “Best Managed Companies” AwardPettenon Cosmetics has been named one of the winners of the eighth edition of the Best Managed Companies Award, the recognition celebrating excellence in Italian entrepreneurship, presented yesterday at Borsa Italiana by Deloitte Private

Pettenon Cosmetics and Ogyre join forces to remove over 88,000 kg of marine waste

Pettenon Cosmetics and Ogyre join forces to remove over 88,000 kg of marine wasteOn the day of Plastic Overshoot Day in Italy — the date when the country exceeds its sustainable plastic budget, meaning the point at which national consumption of plastic waste surpasses the capacity to safely and effectively manage it — Pettenon Cosmetics S.p.A. Società Benefit announces its collaboration with Ogyre, the Italian startup dedicated to ocean protection through the global Fishing for Litter platform.

Pettenon Cosmetics joins the “Fondo Nuove Competenze 3 – Skills for Innovation” program

Pettenon Cosmetics joins the “Fondo Nuove Competenze 3 – Skills for Innovation” programPettenon Cosmetics has launched an important internal training program through its participation in the “Fondo Nuove Competenze 3 – Skills for Innovation” (FNC3).

Pettenon Cosmetics & Fondazione Ometto E.T.S., together fo cardiovascular prevention

Pettenon Cosmetics & Fondazione Ometto E.T.S., together fo cardiovascular preventionFondazione Ometto E.T.S., committed for over seven years to promoting health and cardiovascular prevention, and Pettenon Cosmetics S.p.A. S.B., an international leader in professional haircare and an ambassador of Made in Italy worldwide, join forces to carry out a project of significant social value.

Pettenon Cosmetics joins the Board of Directors of Cosmetica Italia

Pettenon Cosmetics joins the Board of Directors of Cosmetica ItaliaPettenon Cosmetics is proud to announce that, through its CEO Luigi Ambrosini, it has joined the Executive Board of Cosmetica Italia, the national association of cosmetics companies within the Confindustria system, which represents the industry at the national level.

Pettenon Cosmetics announces merger with G&P Cosmetics

Pettenon Cosmetics announces merger with G&P CosmeticsPettenon Cosmetics SpA SB, an international leader in professional hair and skin care, takes a significant step forward in its growth strategy with the merger by incorporation of its subsidiary G&P Cosmetics, effective January 1, 2025. This operation strengthens the Group's competitiveness, optimizes operational efficiency, and consolidates its role as an ambassador of Made in Italy worldwide, thanks to three specialized production centers.

Pettenon Cosmetics SpA S.B. appoints Luigi Ambrosini as new CEO

Pettenon Cosmetics SpA S.B. appoints Luigi Ambrosini as new CEOWe are pleased to announce the appointment of Luigi Ambrosini as the new CEO of Pettenon Cosmetics SPA S.B.