Founded in 1946 by Mario Pettenon under the name ‘Morgana’, the company initially specialised in cosmetic products aimed at general personal care, such as lipsticks, enamels, powders and perfumes, and person, such as lipsticks, nail varnishes, powders and perfumes, and then focused, thanks to the intuition of the founder and his most trusted collaborator, Arturo Pegorin, on products for hairdressers.
After the death of Mario Pettenon in 1988, ownership̀ of the company was transferred to Arturo Pegorin and his sons Gianni and Federico, who changed the name of the company from Morgana to Pettenon Cosmetics, in honour and memory of the founder. Thus began an unstoppable development: at the time the company produced a turnover of 400 million lire and relied on only 8 employees, today Pettenon Cosmetics is positioned as a leader in the Professional Hair & Skin Care sector, thanks to its established international reputation.
Strongly believing in an ethical business vision, Pettenon Cosmetics has decided to become a Benefit Corporation. The Group, which has always operated responsibly, sustainably, and transparently, committing to people, communities, territories, and the environment, has chosen to amend its corporate statute, including among its objectives the creation of shared value for the environment and people.
In October, Luigi Ambrosini takes on the role of CEO of the Group, joining the Pegorin brothers' efforts to lead the company towards an increasingly multinational dimension.