Pettenon Cosmetics will participate in Milano Beauty Week 2024, an event dedicated to innovation in the beauty industry, featuring its brands Alama Professional and Alter Ego Italy.
Alter Ego Italy will be the star of the second edition of "Love is in the Air," a hairstyling marathon in support of the charity La Forza e il Sorriso. In collaboration with the Professional Hair Products Group of Cosmetica Italia, the event will take place on September 28 at Palazzo Castiglioni, where the Alter Ego Italy team will offer haircare and hairstyling services from 12:00 PM to 2:00 PM.
Alama Professional has organized an immersive haircare experience on September 27 from 2:00 PM to 8:00 PM at the We Are Emma salon, featuring exclusive prizes and the participation of pop illustrator Momusso.
The brand will also participate in Beauty Gives Back, scheduled for September 28 and 29 at Palazzo Castiglioni. Visitors can choose cosmetic products in exchange for a donation, with proceeds supporting free beauty workshops for women undergoing cancer treatment.
We look forward to welcoming you to discover our brands and enjoy the initiatives that combine beauty, solidarity, and well-being.