Alama Professional was a proud partner of the 25th edition of Rome's Race for the Cure, the largest event dedicated to the fight against breast cancer. The event saw the participation of 150,000 people, reaffirming its status as a major event for raising public awareness on this important issue.
At our stand, thousands of people had the opportunity to learn more about our brand and products, participating in numerous organized activities, including basketball lessons and a shooting contest with the athletes from the Lupe di San Martino di Lupari, which helped create an atmosphere of joy and fun.
On Sunday, among the 150,000 race participants, there were the Lupe athletes, our CEO, and even Alama’s mascot, all united in the 2 km walk through the streets of Rome, a tangible symbol of our shared commitment to the cause. The event, inaugurated by the President of the Republic Sergio Mattarella, turned the streets of the city center pink and celebrated the true protagonists of these days of health, sport, and solidarity: the "Pink Women" who are or have been battling the disease.
Alama Professional is proud to have participated in this significant initiative, which not only promotes women's health awareness but also actively supports research, improved treatments, and breast cancer prevention.
The over 2,000 volunteers who contributed to the event, along with the support of institutions and the community, demonstrate that together we can make a difference in the fight against this disease.
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