October 4, 2023
From September 26 to October 2, we joined the second edition of Milan Beauty Week, an event organized by Cosmetica Italia dedicated to beauty and well-being.
Two activities engaged us during the event:
▸ On September 26, Inebrya hosted an exclusive event for the launch of the new Shecare Glazed line, a lamination system for vibrant and lively hair.
▸ On October 1, Alter Ego Italy celebrated the beauty of kindness and generosity during the charity marathon 'Love is in the Hair.'
All contributions from this initiative were directed to La Forza e il Sorriso Onlus, an organization committed to offering free beauty workshops to women undergoing cancer treatment.