From Brescia to Grosseto, passing through Paestum and reaching Palermo, each event was an opportunity for growth and exchange for hairstylists, distributors, and local partners. Along this itinerary, the expert teams from Akademia and Zoih inspired the audience with innovative styling proposals, while Michele Superchi, VP Global Sales at BEAUTYSTREAMS, provided an in-depth analysis of upcoming Spring/Summer trends, outlining future scenarios for the hairstyle industry.
The tour's format, solidified by months of success, ensured high-level training experiences characterized by constant synergy between creativity, education, and a global industry perspective.
With "Viaggiamo.Insieme," Alter Ego Italy continues to pave the way for a future of innovation and excellence in the beauty world.
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