This year, Pettenon Cosmetics was selected to participate in the Amazon Ads Summit, the annual event dedicated to advertising which this year welcomed over 180 attendees from across Europe at The Westin Palace in Milan.
Marica Sottile, Digital Marketing Coordinator, and Gianluca Valleri, Online Key Account, shared the company's journey and the successful path of the Fanola advertising campaign, notably the Fun House project, a pop-up store launched during Amazon's Black Friday in Milan, attracting over 14,000 visitors and significantly boosting sales and brand awareness.
The collaboration with Amazon Ads, initiated in 2022, enabled the development of numerous initiatives and the use of new communication channels such as Twitch, Freevee, and Fire TV, which played a crucial role in strengthening interest in the Group's brands and reaching an increasingly diverse and broad audience.
Participating in the Amazon Ads Summit represented an important opportunity for exchange and growth, confirming the effectiveness of several implemented projects that have become true success case studies, and opening new perspectives for the future.
